An evening newscast should not be a mere recap of the bad that happened in our community that day. We need to give our viewers — our neighbors — some comfort in knowing that, when they wake up, it will truly be a new day.
That is the promise of tomorrow.
WKYC takes this to heart. It is why our 11 p.m. newscast is named “What’s Next.” This promo I wrote and produced reaffirms our late news storytelling commitment.
Software: Adobe After Effects, Premiere Pro
Talent: Russ Mitchell, Sara Shookman
Music: “California” by Music House 2.0 (FirstCom)
Cleveland Creative Director, Brand Manager, and Motion Designer: Creativity in 30 seconds or less 