About

With a career devoted to broadcast and digital content, I use my creative skills to tell stories: Stories for my community, stories for my company, and stories for our clients.

With successful roles in digital journalism, integrated marketing, organizational branding, motion graphics design and video production, I am experienced in all components of the creative process. Coupled with personal interests in areas of technology and efficiency, I am a versatile creative marketing generalist. I like to refer to myself a “creative dork.”

I am the Brand Manager at TEGNA Media’s Cleveland property, WKYC Studios.

My work in the creative and digital spheres earned me Emmy and Promax awards and additional accolades. I received an alumni award from Kent State University’s School of Media and Journalism for my continued mentoring and support of its student media.

Oh, and it’s pronounced “HERV-uh-tin.”

▶️ Core Attributes:
Player-Coach • Calm and analytical approach to stressful situations • COVID-19 leadership (helped transition eight person creative team to remote work) • Design-build of organizational systems, intranets, and file sharing structures • Organization & Contingency Planning (building and managing Digital Asset Managers DAMs and brand toolkits)

▶️ Specialties:
Adobe Creative Suite • Brand & Branding • Chyron Graphics Systems • Content Marketing • Copywriting & Promotional Script Writing • Creative Direction • Digital Media & Social Strategy • DEI Messaging • Paid Social • Paid Search • Facebook Ad Manager • Google Ads • Google Analytics Advanced Certification • Roku Ads • Multimedia production • Multi-platform Marketing • Mentoring • Smart Home Design • Pitch Decks • Programming • Prosumer Home Networking • Slideshows & Presentations