I am the Performance Marketing Manager at WKYC Studios at TEGNA Media’s WKYC Studios in Cleveland. I understand, and I am fascinated by, the power of brand.
I UNDERSTAND the power of brand
I have a love for new media and a respect for traditional media. As a recognized “brand champion” and highly-skilled creative generalist, I love to create, tell stories, and help others share their own. My heart and mind are found in everything I create.
I have a passion for new media and respect for traditional media
My passions include video production and editing, graphic and motion design, copywriting, and marketing strategy. My creative work began as a hobby and became my profession. I am grateful to call myself a PROMAX-nominated creative, and my original work is routinely nominated for Emmy® and other awards.
I graduated cum laude from Kent State University in May 2014 with a Bachelor of Science in News with a broadcast concentration. In June 2014, I joined WKYC as a digital content producer. Today, I lead the station’s digital marketing efforts. I also I produce brand, news, sales, and event creative for every media platform.
Creativity is not my day job, it is my life. When I was 3-years-old, I wanted to be an architect. I was drawn to the idea that an idea can begin in your head and come out as a tangible product. Obviously architecture did not pan out, but that interest is still very much alive and is visible in other ways. I like to call myself a “professional amateur DIY-er.” Much like Ron Swanson from “Parks & Recreation,” I love the feeling of accomplishment that comes with doing something yourself.
Oh, and it’s pronounced “HERV-uh-tin.”