About

With a career devoted to broadcast and digital content, I use my creative skills to tell stories: Stories for my community, stories for my company, and stories for our clients.

With successful roles in digital journalism, integrated marketing, digital content, organizational branding, motion graphics design and video production, I am experienced in all components of the creative process. Coupled with personal interests in areas of technology and efficiency, I am a versatile creative marketing generalist. I like to refer to myself a “creative dork.”

I am the Brand Manager at TEGNA Media’s Cleveland property, WKYC Studios. I am the subject matter expert for all things brand and ensure compliance across all programs, products, and platforms.

My work in the creative and digital spheres earned me Emmy and Promax awards and additional accolades. I received an alumni award from Kent State University’s School of Media and Journalism for my continued mentoring and support of its student media.

Oh, and it’s pronounced “HERV-uh-tin.”

▶️ Core Attributes:
Player-Coach • Calm and analytical approach to stressful situations • COVID-19 leadership (helped transition eight person creative team to remote work) • Design-build of organizational systems, intranets, and file sharing structures • Organization & Contingency Planning (building and managing Digital Asset Managers DAMs and brand toolkits)

▶️ Specialties:
Adobe Creative Suite • Brand & Branding • Basic Coding (HTML, CSS, JavaScript) • Chyron Graphics Systems • Content Marketing • Copywriting & Promotional Script Writing • Creative Direction • Digital Media & Social Strategy • DEI Messaging • Paid Social • Paid Search • Facebook Ad Manager • Google Ads • Google Analytics Advanced Certification • Roku Ads • Multimedia production • Multi-platform Marketing • Mentoring • Smart Home Design • Pitch Decks • Programming • Prosumer Home Networking • Slideshows & Presentations