I was approached by some current Kent State University students and faculty about refreshing the identity of the student TV station, TV2 KSU. The student leaders wanted to simplify the look and feel of production and gave me examples of current industry trends that they wanted to incorporate. Over the course of several months, we developed a new visual identity, logo and graphics package, and worked with our partners at Stephen Arnold Music to add music that worked with the new vision.
The goal of the redesign was to unify the TV station’s look with the branding of the website it shares with the student newspaper, KentWired.com. The new graphics share KentWired’s color palette, typeface and minimalist design.
I created a launch spot for digital showing the evolution of the TV2 creative brand. It begins by rewinding through years of the “rectangular” logo and stops on an intro from 2010 with the 2008 logo, from which the “new” 2 is borrowed. The second part uses the exact same voice track (Rich Pierce ’13) used to introduce the “Truly Portage County” campaign in 2012, but with a mix of current students and recent graduates.
The on-air look launched when newscasts resumed for the fall semester.