I was approached by some current Kent State University students and faculty about refreshing the identity of the student TV station, TV2 KSU. The student leaders wanted to simplify the look and feel of production and gave me examples of current industry trends that they wanted to incorporate. Over the course of several months, we developed a new visual identity, logo and graphics package, and worked with our partners at Stephen Arnold Music to add music that worked with the new vision.
The goal of the redesign was to unify the TV station’s look with the branding of the website it shares with the student newspaper, KentWired.com. The new graphics share KentWired’s color palette, typeface and minimalist design. The on-air look launched when newscasts resumed for the fall semester.
TV2’s brand is not only about aesthetics. Content selection and writing styles evolved to strike a consistent tone: community, not just campus.
ABOUT “TRULY PORTAGE COUNTY”
TRULY PORTAGE COUNTY is a hyper local, community-oriented, and community-proud brand statement.
Modeled after the best in local news and grounded in its purpose to serve the public, it is adaptable to a rapidly-changing media landscape.
It is a guiding statement for growing journalists and content creators. It instills discipline and respect. It is designed to make student journalists comfortable working within an organization’s brand, and develop an appreciation for it as a whole.
Software: Adobe After Effects, Photoshop, Premiere, Audition
Voice: Virgil Dominic (primary announcer), Rich Pierce (launch spot)
Music: “360 News & Branding” by Stephen Arnold Music