WKYC Brand Campaign

I produced WKYC’s “What’s Next in Innovation” campaign, featuring compelling insights from Northeast Ohio experts and leaders in a variety of fields. By shooting with a black curtain as the background, we made our experts the focus of the spot by eliminating all other possible distractions. Each spot was captured using two Canon 5Ds.

This first spot features Melanie Jatsek, a Northeast Ohio dietitian who works with individuals and companies to help them live healthy diet-free (that’s right!) lives.

The second spot features Michael Kattan, Ph.D., Chair of the Department of Quantitative Health Sciences at the Cleveland Clinic Lerner Research Institute, sharing how technology and our medical history can help doctors treat the patients of tomorrow.
The third spot in our campaign features Sandra Madison, AIA, architect, CEO and Chairperson of Robert P Madison International, sharing what’s next in home design.

Voice: Brian Lee
Software: Adobe After Effects, Premiere, Audition
Gear: 2x Canon 5D