WKYC’s Morning Blend: Coffee for a Cause

This is a promo I created during my Summer 2013 college internship with WKYC‘s marketing department.  My assignment was to refresh an existing 15-second spot that promotes the station’s specialty coffee blend.  In addition to promoting the TV station, the spot needed to include company behind the coffee, as well as where to buy it and who benefits from it.

I designed this spot around a morning sunrise, incorporating shades of orange and red, adding lighter music and featuring the morning anchor team.  Most still photography was done with a Cannon 5D DSLR.   This spot ran twice during the weekday morning news for close to nine months, well after my internship ended.

Music: “Sunshine All Around” by Killer Tracks
Voice talent: Suzy Nelson
Software used: Adobe After Effects CS5, Premiere Pro CS5, Photoshop CS6

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